SERIOUS ADVERTISING

'Wayback' was this year’s winner, having been selected to present this year’s 'Serious Advertising' Campaign. The choice of which advertising agency is to be given the honour of creating the campaign will be decided through a competition, the kick-off of which was held on Thursday 30. August at Oslo Prison.

'Serious Advertising' (Norwegian: 'Reklame for Alvor') is the advertising branch’s annual workshop focusing on idealistic issues, and is arranged by the Creativity Forum (Norwegian: 'Kreativt Forum') in Norway. The media branch supports 'Serious Advertising' by offering free media coverage. The entire campaign is estimated to be worth around NOK 15 million (£1.2 million). All organizations or groups working idealistically for a humanitarian or community-oriented purpose are eligible to apply to be awarded the campaign. This year, the winner was 'Wayback' whose main wish is to use the campaign to recruit more voluntary helpmates and sponsors.

The winner of this year’s competition will be published on 27. September 2007.

Read more:

Creavity Forum (N)

Wayback (N)

FAFO's evaluation of Wayback (N)